REACHING AND BUILDING YOUR COMMUNITY ONLINE
building your brand
Ensure consistency and streamline content creation. Color palette, typography, voice, and more—aligning and defining your brand.
Breaking down and defining key audience segments, developing personas and aligning personalized content and journeys.
WEB DESIGN AND ARCHITECTURE
Customized cloud-based collaborative content marketing workspace that utilizes automation to sync strategy with content and plan, track and optimize across all channels.
If you need a new digital home base, I specialize in custom Wix site builds, maintenance so you don't have to deal with it, and training so you can if you want to.
Translating strategy to content calendar: when to write about what, how often, and what you should be saying. Messaging for your content calendar and your PR toolkit.
A holistic look at your site's content‚ with SEO and experience in mind, to see what is working and what could be re-worked or re-arranged.
COPYWRITING AND BLOGGING
I will find and write in the voice that should represent your brand: developing content that is strategic, engaging, and just what you would have written (if you ever had the time).
EMAIL MARKETING AND AUTOMATION
List growth, maintenance, and content strategies, segmentation, optimization, templates, copy, and automated journeys.
SOCIAL MEDIA AUDIT
What you've been doing right, what's not working. A thoughtful look at how you can best leverage your work and audience.
SOCIAL STRATEGY AND GROWTH
SOCIAL MEDIA TRAINING
From platform analytics to best practices, your educational resource for the what and how of these ever-changing spaces.
DATA ANALYSIS AND REPORTING
Let's get past growth and down to the details, building a strategy based on your audience in order to truly build an online community—from influencers to backlinks and user-generated content.
Insight into your platform analytics with detailed reporting and automated solutions for cohesive, customized, and high-level real time dashboards.
HI, I'M SALLY JANE
I'm a poet and a digital marketer. I've taught college composition and literature, worked in newspaper advertising, done the "I'll write your blog" freelance and managed an inbound agency's marketing department. I have my MFA in writing and poetics, all the HubSpot certifications, and a few Code Academy courses under my belt.
I approach digital marketing with a creative and analytical mind—how can we innovate, express something new, while staying focused on smart goals, measuring results and continually optimizing? With increasing content-saturation and constant connectivity, I'm only growing more solid in my convictions: content needs to be spectacular, and strategy needs to be holistic. Too much marketing budget is wasted on fits and starts, canned content and compromises, and none of us have the time for that.
I've worked with some pretty cool people. No two clients or projects are alike, and I've done diverse work for these awesome brands, from PR and social media growth strategies to web design and email marketing.
I can't wait to hear from you!
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